Posts tagged "brand loyalty"

By nurturing loyalty, you can reward your customers with service and added value, retain their business, and achieve your business growth goals.

Brand storytelling is one way companies like Archie Rose have met the challenges of the COVID-19 pandemic.

"Hairdressing taught me so many things that ... have helped our business in its strength and sustainability," writes Cape York Motorcycle Adventures co-owner Renae Kunda.

Your potential customers will zone out if you don't make them feel anything. Here are three ways to evoke emotion through your brand.

Many businesses have had to pivot their operations during the lockdown, but the lessons learned will help them in a post-COVID world, says Kate Save.

Understanding your customers' wants and needs through feedback loops is key to managing satisfaction, loyalty and retention.

UpStreet is determined to put consumers and retailers on “the same playing field” with an app rewarding customer loyalty with shares rather than points.

The most successful small businesses see customer satisfaction as a starting point and unwavering loyalty as the ultimate goal.

Satisfaction is just the starting line in the race of customer loyalty. Businesses need to focus on customer appreciation if they want to build loyalty.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

Behavioural psychology can sound a bit like something that’s only discussed within lecture halls of universities rather than in the contex…

It used to be a given that you’d get an extra potato cake at the local fish and chip shop. Some of us even began to count on it, ordering …