Posts tagged "brand engagement"

Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

If you’ve been reading about online marketing at all in recent months, you’ve no doubt seen a lot of references to ‘influencer marketi…

By Alisha Horky, Elon University and Mark Pelletier, Radford University

Businesses seem obsessed these days with getting you to “like�…