Posts tagged "brand consistency"

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."

Whether you make stuff or sell services; whether you’re in a B2B or B2C business, online or bricks-and-mortar, non-profit, social business or you work for yourself; consistency is the secret ingredient when it comes to achieving a successful brand result.