I know, I know. Lots of people will tell you that you do. Big companies everywhere keep ditching the old for no good reason and putting in …
I know, I know. Lots of people will tell you that you do. Big companies everywhere keep ditching the old for no good reason and putting in …
For many years I’ve practiced yoga. And in our practice we spend a lot of time looking at the little things and their impact on the whole…
Members-only online shopping ‘clubs’ have been around for a while and have become known as places where you can find the odd great thing…
I’m supposed to be writing about a brand I like this week; however, it’s going to have to wait because I need to talk to everyone who re…
I can’t tell you how to build your brand. Only you will know how to do that. Only you know and control the combination of culture, val…
A couple of weeks ago when writing about loyalty starting on the inside of an organisation, I noted that a key element in building loyalty w…
It’s easy to miss, up a small flight of stairs out the front of the City Library in Flinders Lane. A subtle name on the window is all that…
The holy grail for organisations is customer loyalty. Less talked about but more important to building a brand is employee loyalty. Simply p…
I was talking to a reporter about the so-called Coca-Cola “weight washing” announcements last week and it got me thinking about a broader is…
In October 2010 I featured a story about TOMS Shoes – a social business that promises to give a pair of shoes to a child in need for ever…
Apart from touchy feely TV ads with cute puppies, there’s really not much about toilet paper to get excited about. Or so I thought. But tha…
I’ve been asked by a number of people what my “brand” take on the Labor Party shenanigans is. I’ll start by saying I’m an interested obse…
