Seth Godin sent out a blog last week – it was short and sweet: “It’s a lot easier for an organisation to adopt new words than it is to…
Seth Godin sent out a blog last week – it was short and sweet: “It’s a lot easier for an organisation to adopt new words than it is to…
I was on AM 1377 radio last week talking about corporate giving in times of crisis and brands. Bing Lee got the whole thing rolling with the…
In case there was any question about it at all, the recent and ongoing travails of Vodafone underline the fact that when it comes to brand, …
Let’s get the “brand” new year started right with six resolutions that will help get your brand into healthy fighting shape for whatever 201…
Welcome to the fourth annual roundup of brands good, brands bad and brands in between. Drawn from the annals of my blogs and news media acro…
“Our customers are trying to screw us.” Come on, you know you think it. There is no other rational explanation for the crazy, nefarious…
Over the years I’ve worked with many companies who try to find that magic bullet, the unique selling proposition or USP that will differenti…
News over the weekend that Australia’s “brand” was number two in the world behind Canada got me thinking about the extent to which bra…
This week saw the Therapeutic Goods Complaints Resolution Panel provide a slap on the wrist to Power Balance – makers of wristbands popular …
There are many reasons why organisations engage brand practitioners. Some do so in the legitimate desire to make and keep authentic promises…
In.dif.fer.ent: having no particular interest or sympathy; unconcerned. The Commonwealth Bank becomes the most recent of the big corpor…
I saw a Harvard Business article last week that got me thinking. Titled “The Eight Word Mission Statement” it tells the story of a execu…
