How Booktopia is making the most of the Covid book boom and marketing to “eclectic audience tastes” Strategy Mrinaal Datt 28 June 2023 Adam Freedman, head of brand at Booktopia, shares his insights on this change, #BookTok, and his tips for creating a seamless customer experience.
Fighting (and winning) against Amazon: The Booktopia model Entrepreneurs Paul Brescia 14 May 2021 SmartCompany Plus lets you see how the $359 million retailer pushes out 40,000 books per day from its Sydney site, breaking down Booktopia's marketing, technology, and growth strategies.
