Consumer confidence plunges to GFC levels as crucial pre-Christmas trading period begins
Australian consumer confidence has fallen to levels not seen since the dawn of COVID-19 lockdowns and the depths of Global Financial Crisis despair, Westpac says.
“Christmas is in the air”: Click Frenzy launches November shopping spree as online sales boom
The biggest online shopping month is here and small businesses are making the most of what they hope will be the busiest November cyber sales frenzy yet.
Amazon Prime Day sparks ‘halo effect’ on small and medium Aussie retailers
Global shopping phenomenon Amazon Prime Day started this morning, and Australian small businesses can capitalise on consumer behaviour.
Aus Post: November set a new all-time record for online shopping in Australia
According to Australia Post, online shopping throughout November beat last year’s record by 13%, and jumped 76% on 2019’s figures.
Reinforced technology is the key to retail success in the November sales season
For technologists working in the retail industry, the November sales season is the key time of year when they can expect their systems to be pushed to the limit.
Why Muscle Nation is adding a $100,000 giveaway to its Black Friday offering
With Black Friday weekend just around the corner, Muscle Nation is going above and beyond for its community of customers. Here's why it's "a no-brainer".
Black Friday 2021: Aussies set to spend $3.8 billion
New data from Finder shows approximately 8.9 million Australians will take part in Black Friday, with a predicted $3.8 billion to be spent on deals.
Downloadable tool: How to guarantee profitability on your Black Friday sales campaign
Chartered accountant Jason Andrew shares his exclusive profitable discounting calculator with SmartCompany Plus subscribers, explaining the financial tactics to guarantee profit in your Black Friday campaign.
Black Friday: How to make the shopping holiday work for your brand
lady-brains podcast hosts Anna Mackenzie and Caitlin Judd chat with digital marketing and e-commerce expert Gabriella Singh about how retailers can make the holiday work for their brand.
From Black Friday to Click Frenzy: Retailers warned to be careful when using trademarked sale names
Retailers should exercise caution when adopting new sale names, as they could be registered as a trademark by another company.
Black Friday by the numbers
How much will Australians spend in the Black Friday sales? Here's a quick look at the shopping holiday, by the numbers.
Amazon faces global protests as Black Friday sales kick off
Australians will be among tens of thousands of others staging protests against Amazon today, to coincide with the start of Black Friday.