Posts tagged "best marketing advice"

New research reveals we are better off talking about a product's users than the product itself when sharing a statistic. Here’s why.

Marketers have found themselves caught between traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.

The Rolling Stones famously sang, “You can’t always get what you want” – and when it comes to businesses finding an agency that “gets them”, this often rings true. 

It’s that time of year when the marketing trend predictions for the next year -- 2024 -- start rolling in. Marketing expert Mia Fileman shares her top 12 picks for the upcoming year.

Once EOFY is over and we require a breather, digital marketers are faced with an inevitable sales hangover. Here's what they should do next.

As Checkmate becomes one of the most followed fintech products of all time, it's co-founder shares nine marketing tips.

tbh skincare’s co-founder donned some pink heels as she took to the streets of Sydney’s CBD on Friday to prank fans into thinking she was Australian actress Margot Robbie.

Navigating the financial landscape of a new year can be tricky, especially when it comes to maximising your marketing budget. 

A wave of free cash is set to land in bank accounts nationwide after the end of the financial year. But why do we blow our tax returns when we're frugal with everything else? Behavioural science expert Dan Monheit of Hardhat explains.

Two sisters-in-law founded Sisterwould in 2019 with a passion to create an inclusive and accessible haircare brand.

Many businesses make it look easy. But is there really a secret marketing hack? Definitely not. Here's what businesses should be doing instead.

Consider this a friendly nudge — a call to action for every SME across every single industry — if the new 'super consumer' is not currently on your radar, you are leaving billions of dollars on the table.