Posts tagged "benefits of customer loyalty programs"

Loyalty programs enable firms to offer significantly lower prices to some of their customers. You’d think this would encourage strong competition. But that isn’t always what actually happens.

Loyalty programs are becoming increasingly important in Australian retailing as companies leverage data analytics to learn much more about their customers.

When it comes to tests of loyalty — it’s great products and great services that will hold up. This means listening to the needs and concerns of your customers, communicating openly, and being transparent about any changes or challenges your business may face.

UpStreet is determined to put consumers and retailers on “the same playing field” with an app rewarding customer loyalty with shares rather than points.