Posts tagged "behavioural strategist"

Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to bother.

I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.

Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.

By skilling yourself in behavioural influence you gain efficiencies every day, in every interaction, turning your traffic lights green.

Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.

If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.

According to new research about consumer choices, if you are selling something healthy or virtuous, cueing busyness may work in your favour.

Here's how you can "lead an individual or group through the need to change so they get on board and stop resisting you."

When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.

Behavioural psychology can sound a bit like something that’s only discussed within lecture halls of universities rather than in the contex…