Should you use emojis in your business communications? 👍 or 👎
It turns out emojis can help you persuade your customers, but only if they reiterate your message rather than replace it.
Five burning issues that business owners are (always) dealing with
Behavioural science expert Bri Williams says it’s time to get past the myriad thought pieces on how to keep staff and set your goals and instead really get to the heart of why running a small business is difficult.
From loss aversion to social proof: The four unconscious biases tanking your investments
Your brain is wired to make you a bad investor. So understanding and recognising subconscious biases is essential for navigating the stock market successfully, says Dan Monheit from Hardhat.
There are reasons why staff ignore your emails. Here’s the fix
We spend a huge amount of time writing and receiving emails, and yet, employees regularly disregard messages. So what can you do about it?
Three behavioural change trends ready to shape marketing in 2023
Tapping directly into unconscious behavioural biases allows business leaders, marketers and brands to anticipate how consumers will behave. With turbulent times ahead, knowing how humans operate is the only thing that will remain the same, says Dan Monheit.
Pack an overnight bag: The return of business travel is imminent
While Omicron may have scuppered business travel’s recovery in the short term, we’ll be meeting face-to-face sooner than you think, says behavioural science expert Dan Monheit.
Is it better to offer your customers discounts or bonuses?
Sometimes it is appropriate to entice customers with a little something extra: either in the form of a discount (so they pay less), or a bonus (so they get more). But which is the better option?
Eleven ways to better your customer service and win customers over
It’s no surprise that how you treat your customers is key to gaining and retaining them. What is a surprise is that so many businesses are getting the basics wrong.
Five behavioural biases that challenger brands must know for success in 2021
When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.
Vaccine or not, beating COVID-19 will be a battle of willpower
With many more months of lockdowns, mask mandates and quarantining in our futures, psychology will play an important role in winning the war against COVID.
The Ostrich effect: How burying bad news can negatively affect your workplace
The tendency to stick our heads in the sand and avoid bad news is not only ineffective, but can also have negative impacts on your business.
Shame on you: Can you change behaviour by making your customers feel ashamed?
A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?
