From loss aversion to social proof: The four unconscious biases tanking your investments
Your brain is wired to make you a bad investor. So understanding and recognising subconscious biases is essential for navigating the stock market successfully, says Dan Monheit from Hardhat.
Shame on you: Can you change behaviour by making your customers feel ashamed?
A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?
Learning from Kogan: How effective is false discounting?
How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?
Why Warby Parker’s ‘buy a pair, give a pair’ initiative doesn’t sway customers
“While customers certainly love the fact that we give back, at the end of the day, it's not a critical factor in deciding whether to buy a pair of glasses.”
The IKEA effect: Consumers value the fruits of their labour over instant gratification
While many retailers focus on speedy deliveries and convenient solutions, the IKEA effect suggests making things a little more challenging.
Does your business need de-cluttering? Here’s how to unf*ck your prioritisation process
I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.
From Australia Day to My Health Record: Why people reject change
In January we experienced two public debates that reinforced the essential equation when influencing people to change behaviour.
A year’s worth of insights: A 2018 guide to behavioural economics
Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.
Can you imagine a stress-free work day? Effortless influence in three simple steps
By skilling yourself in behavioural influence you gain efficiencies every day, in every interaction, turning your traffic lights green.
Overcoming paralysis and fear: How to get staff to do what you want — part two
Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.
Overcoming apathy: How to get staff to do what you want — part one
If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.
Doughnut or salad? How the ‘busyness cult’ impacts what people buy
According to new research about consumer choices, if you are selling something healthy or virtuous, cueing busyness may work in your favour.
