How pay-what-you-want pricing models can be profitable
There may be altruistic reasons for companies to allow customers to pay how they feel, but research shows that pay-what-you-want pricing can sometimes lead to an increase in revenue.
A landscape designer friend of mine was telling me about a client whom she had to talk out of pulling the pin on a project. Despite having t…
Like most big cities, Oslo has an emissions problem. With a rapidly increasing population, the local council in the Norwegian capital theref…
How better to end the year than with a Christmas acronym to explain much of the irrational behaviour the festive season invites?
C is for…
Here’s a recap of all the behavioural economics articles from 2017 so you have an easy, one-stop-shop reference. Seeing all the articles to…
How do you get people to complete a form?
It seems like a boring question, but the reality is we rely on customers, staff and suppliers t…
This is the third and final instalment on embedding behavioural economics (BE) in your business. Part one looked at building a business case…
By Brendan Markey-Towler, The University of Queensland
The latest iPhone is going on pre-sale today for the eye-watering price of around …
In my last article we covered the business case for behavioural economics (BE), including how to engage and convince your stakeholders.
N…
One, two, three, four Nobel Prizes.
That’s the current number of Nobel Prizes in Economics awarded to behavioural researchers after eco…
As you may know, I love using websites to illustrate behavioural principles because they are perfect microcosms of behavioural influence.
…
Here’s a question. How would you feel about reducing the voting age from 18 to 16? Or what about giving 16 and 17 year olds the right to v…
