Posts tagged "behavioural economics"

Why retailers must be open about pricing, have easy-to-view stock availability and diminish perceptions of cost through numbers psychology.

Business owners need to shape the context in which the transaction will take place, and then offer up their frame of reference.

Research has shown that the pricing model you use can make a big difference to your business. So what is best for you – regular payments or a lump sum?

Small tweaks – like changing your Wi-Fi password, or using a noun instead of a verb – can make a difference to you and your business.

Snapchat, AI, millennials, blockchain. Everything feels like it’s changing, faster than ever and all the time. But is that true and what does that mean for customer behaviour and how we engage customers today?

“When would I use behavioural economics in my business?” Bri Williams outlines the four points at which businesses are triggered to seek behavioural economics solutions and the benefits they can offer.

When designing an ad for your business or creating a website, visual design needs to be congruent with the substance of your message, says Bri Williams.

Where should you invest time and money? With finite resources and infinite choices, that seems to be one of the biggest challenges in business. But perhaps a bigger challenge is deciding where not to invest your resources.

In an e-commerce store, are you better to present your product facing right or left? That was the subject of some recent research that consi…

You may have heard of two-speed economies, where some sectors are booming while others flat line? I believe there is such a thing as two-speed consumers as well, and by understanding the difference we can be more effective in how we go to market.

“What happens when I’m not there? How do I influence through others?”

These are two questions I often get when training people in b…

In an effort to influence customers to switch from disposable cups, Starbucks in London has recently introduced a five pence charge for pape…