When we make a purchase it means we have made a judgement that the benefits of the transaction have outweighed the cost. As businesses, we t…
When we make a purchase it means we have made a judgement that the benefits of the transaction have outweighed the cost. As businesses, we t…
We’re in the season of mid-year sales, so here are a couple of pointers about representing discounts and prices to maximise your conversion….
We are really good at tricking ourselves into acts of indulgence. Take a study by Chandon and Wansink (2007) for instance that found that…
Getting your buyers to buy more often by helping them know that they need to is something every business should be doing. Relying on your cu…
Fresh from a breakfast seminar with Tom O’Toole, I wanted to share some of his pearls of wisdom plus some behavioural insights. Who is To…
If I asked you what business you are in, what would you say? Consulting, retail, manufacture, accounting, health – well, you’re wrong, ki…
Does the money you put aside for bills have the same value as money you spend on fun and entertainment? Behavioural economics would say n…
A question I am often asked is “who is using behavioural economics?”. The question is not surprising given we tend to look to what others a…
Do you tend to select wine from the middle of the list? Order a meal that is neither too expensive nor too cheap? Donate amounts that are so…
Demi does. Mariah does. So does your product have a better side? Both Demi Moore and Mariah Carey apparently prefer being phot…
Is clicking through to your website worth my time? If I give you that personal information, what do I get in return? Is the price you are of…
How uncomfortable would you feel if I told you I know how many children you have, where you live, and even what your car registration is? Wo…
