You have somewhere between 0.5 and 7 seconds* to convince your website visitor to stay on your site. The first thing you need to lock in is …
You have somewhere between 0.5 and 7 seconds* to convince your website visitor to stay on your site. The first thing you need to lock in is …
Whenever I talk to people about their websites there seems to be a sense of passive victimhood, a malaise about 2-5% conversion rates*. W…
I have just done the rounds of renegotiating my insurance and power contracts and it’s pretty clear that some businesses do it better than o…
No doubt you’ve encountered signs on shop fronts that say they’ll be “back in 5 minutes”, and as a retailer you may even have used a similar…
I was recently reminded of a strategy in the UK that halved the rate of speeding motorists. It wasn’t a fine. It wasn’t a change in the limi…
My local council has replaced its twice yearly hard rubbish collection with an on-demand booking service. On paper this sounds like a signif…
I came across an instructive example of what not to do with an online sign-up last week. This business made such simple errors, including on…
Having a goal and plan to get there is standard advice for those who want to achieve. As the saying goes, “Fail to plan, plan to fail”. …
Last week I spotted a special offer being promoted by a large electrical goods retailer, $1 delivery on small and portable appliances. G…
A while ago I watched an episode of The Price is Right, a game show where contestants guess the price of goods to win prizes, prizes, prizes…
Test match cricket intrigues me. In an age of fast-food convenience and short attention we have the equivalent of a slow-cooked meal that ca…
This weekend I visited a café famous for being one of the first to bring real coffee to Melbourne. But in my estimation, the business is su…
