There’s been some press lately on the move by Visa and Mastercard to eradicate signatures, meaning consumers could only use their PIN to …
There’s been some press lately on the move by Visa and Mastercard to eradicate signatures, meaning consumers could only use their PIN to …
Calls to Action are the real test of whether you have nailed your website. Recently I wrote about common traps when it comes to designing …
Numbers are the point of truth for businesses; at the end of the day, all our plans and activities boil down to some digits on a financial …
I was listening to a talk by Tom Potter, founder of Eagle Boys Pizza, the other day when he mentioned “stomach o’clock” – that time…
In their wonderful change management book Switch, Dan and Chip Heath popularised a metaphor first used in Jonathan Haidt’s The Happiness …
A friend sent through this cheeky picture of a sign for a burrito special, which read: ‘Buy one burrito for the price of two and get one …
If you’ve never before worried about how to arrange chairs in a meeting room or office, time to start. Researchers have recently found tha…
I was shopping for a bike the other day, went into the shop, and before I could even work out which bike did what, they were in my face aski…
I recently spoke to a large, multi-disciplinary public relations firm on the topic of technology and human behaviour. To kick off I borr…
Ever seen banner or print ads with before and after photos? On which side should the pictures be placed, right or left? Some recent research…
Choosing is hard. Even once a decision has been reached there can be that annoying little niggle in your brain that questions whether you’…
I was on the search the other week for washing detergent for dark clothes. It had been recommended to me as “black wash”, and while I didn’…
