“If you don’t believe, you don’t act.” So said a well-known motivational speaker at a recent seminar I attended. But it’s far from…
“If you don’t believe, you don’t act.” So said a well-known motivational speaker at a recent seminar I attended. But it’s far from…
Life’s never dull in my line of work. I get to meet new people all the time and find out about the challenges and frustrations they are gr…
In June, storms caused significant damage to a section of bayside boardwalk in Melbourne. Due to debris and unsafe conditions the council to…
“Optimise the transaction and work out from there.” So said advertising firm Ogilvy UK’s vice chairman, Rory Sutherland, at the Market…
Eighty degrees for 80 seconds. According to one tea manufacturer’s TV ad the secret to perfectly brewed green tea is the 80/80 rule – 80…
So this shopper visited a well-known retailer looking to buy an Apple TV. The advertised price was $107, but knowing this retailer was open …
If you think getting a customer to buy something is hard, how about getting almost half a million people to stop using something they have g…
When you stop to think about it, everything in business boils down to influencing people to change their behaviour: From browsing to buying,…
If my previous life as a product manager taught me anything, it was to largely ignore what people told me they wanted.
It sounds arrogant…
A lot of the frustration felt today by business owners is captured in the saying, “You can lead a horse to water but you can’t make it drink…
I’ve written before about how deliberately making things hard for your customer can be a good thing. An example popped up the other day fr…
It should be the easiest thing in the world to tell people why your business is different. After all, there is no business exactly like your…
