Have you been “Brewstered” yet? I have. Multiple times. Brewster is a service that sends a request on your behalf to anyone for whom you…
Have you been “Brewstered” yet? I have. Multiple times. Brewster is a service that sends a request on your behalf to anyone for whom you…
I’ve feared for my life three times. Once in the Kobe earthquake of 1995 that killed over 6000 people. Once when I fell to my knees while …
Military precision is the exception, not the rule Have you ever seen footage of a military parade on TV? Hundreds of soldiers marching in un…
It was early in my consulting career and I was putting proposals together for the first time. After reading my proposal a prospective client…
Let’s test our behavioural skills with an “in the wild” example. What could this business have done differently to make its “Big Bre…
It just doesn’t come easily to me, calling people and interrupting their day. Whether it’s my introverted nature or star sign, I have al…
“Why are we more likely to follow advice when we have to pay for it?” This was the question posed by a reader recently who was curious a…
Two interesting signs have been doing the behavioural rounds recently. Both attempt to stop the disgusting problem of public urination and, …
The character Mary Poppins famously sang “A spoon full of sugar helps the medicine go down” (and I apologise that you’ll now have that song …
Imagine you are selling an apartment. Should you emphasise the rational benefits, size for instance, or play up the emotion, like breathtaki…
Excavating my new backyard recently, I found a whole lot of paving that had been overrun by grass. It struck me that this is not dissimilar…
Imagine you are a retailer who is running a sale. You are about to have your point of sale printed and are madly cobbling together what you …
