Posts tagged "behavioural economics"

We spend a huge amount of time writing and receiving emails, and yet, employees regularly disregard messages. So what can you do about it?

As an entrepreneur pitching investors for capital, choosing the right elements to include in your presentation is pivotal.

When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.

You might be feeling more tired than usual at the moment. Understandable if you are working harder than ever, but what if you aren’t?

Some examples of policies that resulted in the opposite behaviour than was expected include gift cards, shopping bags and unlimited annual leave. 

A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?

Consumer paralysis: Companies offer a growing number of deals that supposedly enable you to choose what is best for you - but its a ploy.

How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?

“While customers certainly love the fact that we give back, at the end of the day, it's not a critical factor in deciding whether to buy a pair of glasses.”

While many retailers focus on speedy deliveries and convenient solutions, the IKEA effect suggests making things a little more challenging.

Known as the endowment effect or having ‘skin in the game’, this strategy can be utilised to improve conversion and retention.

Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to bother.