There are reasons why staff ignore your emails. Here’s the fix
We spend a huge amount of time writing and receiving emails, and yet, employees regularly disregard messages. So what can you do about it?
How to get 65% more funding interest in your startup
As an entrepreneur pitching investors for capital, choosing the right elements to include in your presentation is pivotal.
Five behavioural biases that challenger brands must know for success in 2021
When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.
Tired and cranky? Here’s why COVID-19 is sapping your energy
You might be feeling more tired than usual at the moment. Understandable if you are working harder than ever, but what if you aren’t?
Gift cards and shopping bags: Why customers don’t always behave in the way you’d expect
Some examples of policies that resulted in the opposite behaviour than was expected include gift cards, shopping bags and unlimited annual leave.
Shame on you: Can you change behaviour by making your customers feel ashamed?
A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?
Consumer paralysis: Retailers are burying customers in choice
Consumer paralysis: Companies offer a growing number of deals that supposedly enable you to choose what is best for you - but its a ploy.
Learning from Kogan: How effective is false discounting?
How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?
Why Warby Parker’s ‘buy a pair, give a pair’ initiative doesn’t sway customers
“While customers certainly love the fact that we give back, at the end of the day, it's not a critical factor in deciding whether to buy a pair of glasses.”
The IKEA effect: Consumers value the fruits of their labour over instant gratification
While many retailers focus on speedy deliveries and convenient solutions, the IKEA effect suggests making things a little more challenging.
Money down: One trick to improve your business’ conversion and retention
Known as the endowment effect or having ‘skin in the game’, this strategy can be utilised to improve conversion and retention.
Persuasive statistics: How to shock people into changing their behaviour
Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to bother.
