Shame on you: Can you change behaviour by making your customers feel ashamed?
A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?
Learning from Kogan: How effective is false discounting?
How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?
Why Warby Parker’s ‘buy a pair, give a pair’ initiative doesn’t sway customers
“While customers certainly love the fact that we give back, at the end of the day, it's not a critical factor in deciding whether to buy a pair of glasses.”
Persuasive statistics: How to shock people into changing their behaviour
Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to bother.
Does your business need de-cluttering? Here’s how to unf*ck your prioritisation process
I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.
A year’s worth of insights: A 2018 guide to behavioural economics
Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.
Overcoming paralysis and fear: How to get staff to do what you want — part two
Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.
Overcoming apathy: How to get staff to do what you want — part one
If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.
How Shopify’s chief and founder Tobi Lütke uses priming to change employee behaviour
Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.
Behavioural economics and segmentation — do we need both?
When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.
Four questions to test if your sales and prospecting tactics are ethical
Are your sales and prospecting efforts underpinned by sound ethics and behaviours?
Make de-prioritising a priority
Where should you invest time and money? With finite resources and infinite choices, that seems to be one of the biggest challenges in business. But perhaps a bigger challenge is deciding where not to invest your resources.
