Posts tagged "beauty"

Focus, focus

The days of smothering the broader market with a marketing message are over. The tactic that Glen Condie’s firm Maverick Communication has…

Simon Lloyd

We’re all used to the “renovator’s delight” stretching of the truth, but downright false advertising can really get you into trouble. “B…

Heat in the brand

Heat Group’s Gillian Franklin had a problem: consumers liked her cosmetics brand but they didn’t love it. She tells Amanda Gome how she cre…

John Addis

If the solution to your principal business problem lacks simplicity and elegance, it’s probably not a solution. Truth and beautyLast we…