Insta-gloss: Cosmetics retailer Mecca called out over ‘cruelty-free’ claims on social media
Australian cosmetics retailer Mecca recently caused a storm among its 620,000 followers after falsely declaring on Instagram that “all brands at Mecca are cruelty-free”.
How a nose for innovation saw Iris Smit reject a Shark Tank deal and bag $10 million in revenue instead
Beauty entrepreneur Iris Smit was offered $300,000 on Shark Tank, but turned down investor Andrew Banks and went out on her own.
Napoleon Perdis to be restructured under $1.6 million deal
Napoleon Perdis has been saved and will test the waters internationally next year after a restructure in the coming months.
Napoleon Perdis finds possible saviour in Chinese e-commerce experts
Collapsed cosmetics retailer finds a firm suitor in Chinese e-commerce experts who intend to expand the business overseas.
Collapsed Napoleon Perdis to close 28 stores as administrators seek a buyer
Administrators for Napoleon Perdis have decided to close half of the chain's stores in a bid to make it more appealing to suitors.
Businesses are paying over $100 per click for Google ads — how do you compare?
New research has revealed which industries are most difficult to market online, finding IT services businesses are paying over $100 per click.
National beauty retailer Napoleon Perdis has collapsed
Napoleon Perdis has become the latest national retailer to succumb to difficult market conditions, appointing administrators on Thursday.
Sydney startup FLAYR raises $500,000 to better deliver at-home beauty services
On-demand beauty startup FLAYR has raised $500,000 in seed funding, as it looks to better its service and drive Australia-wide growth.
David versus Goliath: How SMEs have taken on big business and survived
For many small businesses, David versus Goliath battles with big businesses are a fact of life. We asked two businesses what they learnt from being in the trenches.
“The Patagonia of the beauty industry”: Why Erika Geraerts left Frank Body to start beauty company Fluff
“There’s already enough makeup in the world, and we don’t need more products, we need better products with better brand messages.”
Aussies keen to buy now, pay later, as online marketplaces record “booming” growth
Buy now, pay later services are boosting the already booming online retail market.
When is effort a positive?
Effort is an important factor in the context of any behaviour change. More particularly, for behaviour to happen, the reward for change must exceed the effort involved.