Come on Barbie, let’s third-party: Six Aussie brands partnering with the Barbie Movie Marketing Tegan Jones 26 June 2023 Barbie movie fever is taking over and Aussie brands like Glasshouse, Mermade, Cotton On and Rollie are all releasing Barbie collaborations.
The power of Barbie: How Mermade Hair founder Tara Simich landed a deal with the iconic brand ahead of the biggest film of the year Entrepreneurs Eloise Keating 15 May 2023 Australian entrepreneur Tara Simich has spent more than two years working with Mattel to create a limited edition Barbie range of her popular Mermade Hair styling appliances and accessories.
