Posts tagged "Barbie"

Majestic Cinemas, a movie theatre business operating screens across regional New South Wales and Queensland, has collapsed into voluntary administration after a punishing year for independent cinema chains.

A wrap-up of the year is incomplete without taking a look at some of the most viral marketing moments of 2023.

Between Barbie, Beyonce and Taylor Swift tours, these three juggernauts alone have made a $9 billion economic impact, writes Elaine Stead.

Businesses need to consider the risk they face by infringing on Mattel’s intellectual property rights over Barbie.

Audience members at a recent Barbie movie screening in Sydney were purportedly handed gift bags containing cleaning cloths and a skin-whitening cream, prompting an apology from the Events Cinemas chain.

Barbie movie fever is taking over and Aussie brands like Glasshouse, Mermade, Cotton On and Rollie are all releasing Barbie collaborations.

Australian entrepreneur Tara Simich has spent more than two years working with Mattel to create a limited edition Barbie range of her popular Mermade Hair styling appliances and accessories. 

The campaign to promote the film kicked into full swing last week with the launch of the official trailer, a poster campaign and the pièce de résistance: the immediately trending Barbie Selfie Generator.

Martino has been included alongside powerhouse TV creator Shonda Rhimes, Chinese fashion designer Lan Yu, Global Digital Women founder Tijen Onaran and makeup entrepreneur Pat McGrath.

It’s hard to believe the same doll that once said “math is tough!” is now in the company of civil rights activist Rosa Parks.

Girl Geek Academy, a Melbourne-founded startup actively working to inspire and engage more young girls in tech and coding, recently received…

At the top of some children’s Christmas present wish list this year will be the new Hello Barbie doll.   Mattel’s latest doll connects…