Five Australian brands have claimed the nation’s businesses are ‘breaking the internet’ following yesterday’s Shopify outage less than two weeks before Black Friday and Cyber Monday (BFCM) sales kick-off.
The Lipstick Effect describes a phenomenon when consumers will still tend to buy small luxury items or less costly luxury goods, even when facing an economic crisis or downturn.
Australian skincare brand Bangn Body has announced it will launch into Sephora stores and online nationally across Australia and New Zealand from early April.
