Posts tagged "B2C selling"

‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.

Human beings, by and large, are notorious for staying with what is familiar to them. But this approach didn’t go well for Kodak.

Creating and earning trust is a skill salespeople have to master, and indeed, a lot of sales training and the respective literature focuses on this skill.

In light of the findings of the banking royal commission, it is important to reflect on what banks can do to regain trust.

There are times in our daily lives when knowing how to sell well turns often awkward situations into positive outcomes for everyone.

Selling is a hot topic, especially the louder calls for more ethical, fairer, purpose-driven business and selling practices.

The lead and the salesperson will both be winners if they collaborate with strong stories, so is it time to align your marketing and sales departments?

In recent years, sales leadership coaching has continuously grown in acceptance by the managers involved in this task, as well as in its mea…

Discounting raises some important and dangerous questions for small business retailers, particularly heading into the busy Christmas trading period.

Intelligent practice strategies can be implemented anywhere, any time, and enable salespeople to routinely better their skills.

In the busy Christmas period, frustrated shoppers can abandon their items before purchasing. So here's a strategy for securing the sale.

Selling and negotiating are both important skills, but not all sales situations require negotiations and not all negotiation situations are sales-related.