B.box for kids was born out of the “mission impossible” task of changing a newborn’s nappy on an aeroplane. After not being able to find a product for on-the-go changing already on the market, co-founders (and best friends) Dannielle Michaels and Monique Filer got to work with a five-year business plan, involving a patented “diaper wallet” the pair believed would have strong potential in international markets.

Friends Dannielle Michaels and Monique Filer were brimming with ideas for innovative children products when they launched b.box in 2007.