Posts tagged "authenticity"

Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield.

How can business owners build the holy grail of resilience so they don’t fall into a heap or give up every time they hit an obstacle?

Trust does not need to advertise itself, bombard with unsolicited text messages or wear an Akubra.  If it does, you can pretty well guarantee the opposite outcome.

When it comes to employee engagement, we’ve overlooked the importance of pride, says RedBalloon founding director Naomi Simson.

I have been writing about consumer trust in sales and business for many years. However, this year has seen a rise in my output on this topic…

Proudly and unapologetically Swedish furniture brand Ikea has beaten out the likes of Bunnings, Qantas, and the ABC to land the number one s…

“’The hardest thing is to be sincere,’ young André Gide wrote in his journal in 1890, decades before receiving the Nobel Prize…”

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  Be true to yourself! Embrace the real you! Fundamental philosophical imperatives or contrived marketing slogans? The answer, of course, i…