Save the origin story — investors want to back the product, not the person
Origin stories might be the way to people’s hearts, but not to investors' wallets.
Apple is launching a new program to support female tech founders
Apple CEO Tim Cook declared the tech industry “will not achieve nearly what it could achieve” until it diversifies, as he launched a new app store foundations program supporting female developers.
Green energy dominates FutureBrand Index, with Apple pushed out of the top five for first time
Clean energy giant NextEra Energy claimed the top spot on the index, followed by Reliance Industries and electric battery innovator CATL.
What is Apple’s PassKeys update, and how could it make traditional passwords obsolete?
Passkeys could be the long-awaited solution to password malpractice, and the near-constant problem of compromised credentials.
Big Aussie banks side with Google, Facebook and Amazon against data localisation rules
The Australian Banking Association claims moves to legally require data to be held onshore in Australia and prevent it from being sent overseas will create new security threats.
No evening penalty rates and 60 hours a week without overtime: Apple faces union wrath over new agreement
Following communication breakdowns, the Australian Services Union and the Shop Distributive and Allied Employees Association are taking their bargaining stoush with Apple to the Fair Work Commission.
Why an economic downturn is the best time to strengthen your business
Downturns are never good news by any means, but history tells us tough times can also forge great resilience in businesses.
Australian tech companies must build their brand identity to connect with people — or risk hindering their potential
Australia's tech scaleups and ASX-listed tech brands are limiting their potential for success by prioritising product and function rather than building brands that connect with people.
SXSW heads Down Under: A look back at the craziest moments in the festival’s history
SXSW is a good get for NSW and the event is no stranger to the headlines. Here are the most remarkable and scandalous moments in its history.
Apple’s iPhone is 15 years old. Here’s how it revolutionised communication
It is 15 years since Apple released what’s arguably its flagship device: the iPhone. A decade and a half later, there are few products that have managed to reach a similar level of brand recognition.
‘It’s actually a threat’: Apple crashes the buy now, pay later party, putting fintechs on high alert
Apple's deep pockets mean its new Apple Pay Later product could challenge existing leaders in the buy now, pay later space.
How the ‘big five’ tech companies are sanctioning Russia
The world’s five leading tech companies have taken steps to impose significant and (mainly) voluntary sanctions on Russia, in response to its invasion of Ukraine.