Jessica Ruhfus shares four lessons from No.2 Co’s first Black Friday promotion Business Advice Jessica Ruhfus 8 December 2023 Ruhfus founded No.2 Co in 2021 and decided to embark on its first Black Friday and Cyber Monday promotion last month. Here’s what she learnt.
Double-down, iterate or abandon? How do you know when it’s time to kill off an underperforming product? Brains Trust Jessica Ruhfus 14 February 2020 You've invested dollars, time and a lot of love into a product, but the product-market fit isn't what you expected... What do you do next?
