Posts tagged "advice for startups"

"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."

Innovation is not new. We have been innovating for millennia. The key driver through all of this was our desire to improve the way we do things.

Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.

Canva co-founder Melanie Perkins shares her thoughts on overcoming negativity, determination, a support system and what to do when the going gets tough.

Just like the people who run them, Australian businesses have been notoriously hardy in the face of adversity, including during the GFC over 10 years ago.

The founder of the Virgin Startup Program sees a lot of potential in Aussie founders but says more support would help them move beyond the “small business” stage.

A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.

Good behavioural embedding is invisible. The best products embed existing behaviour into them, extending existing gestures.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

This article is for designers, developers, QA, PMs and software folk — it will explain the ins and outs, and pros and cons, of remote usability testing.

Building a successful startup is hard, writes James Alexander, so new entrepreneurs should adopt a customer development mindset.

As vice-president of operations at Blackbird Ventures, Samantha Wong’s role is about much more than just providing capital to young startu…