How smart brands are approaching collaboration Branding Celia Murray 16 August 2018 The new must-use approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law.
Thou shalt not tweet in anger Leadership Fi Bendall 26 July 2018 Having recently taking to Twitter to voice his anger, Elon Musk's reputation has taken a blow, reminding us that it only takes one terrible tweet to undo 5000 good ones.
Customer desire for choice varies by time of day Marketing Bri Williams 23 July 2018 As customers, the scope of options we desire and number of varieties we end up buying may depend on the time of day we make our decision.
