Posts tagged "advice for founders"

Innovation is not new. We have been innovating for millennia. The key driver through all of this was our desire to improve the way we do things.

Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.

Canva co-founder Melanie Perkins shares her thoughts on overcoming negativity, determination, a support system and what to do when the going gets tough.

Being aware of the forces that push, pull and sustain a product over time will ensure you design a more sustainable product.

A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.

Michelle Bridges flew to prominence during the early-2000s after a long-running stint on The Biggest Loser and is now a household name.

Good behavioural embedding is invisible. The best products embed existing behaviour into them, extending existing gestures.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

Brands too often fall to single perspective thinking, with marketing dominating the view. Leaders need to ensure they avoid single-perspective thinking.

Emma Isaacs acquired Business Chicks when she was just 26 years old, and turned it into the largest women’s networking group in Australia.

Our names are central to our identity, so misspelling them can be detrimentally interpreted as attacking someone at very their core.

The differences between Australian and American approaches to business might be subtle — but ignore them at your own peril.