There’s an old saying in marketing that those in the business know only too well – half of your advertising spend is wasted, but the trick…
There’s an old saying in marketing that those in the business know only too well – half of your advertising spend is wasted, but the trick…
I’m in Sydney at the Search Marketing Expo this week so this will be a short, sharp post and I’ll share some gems from the conference next w…
Twitter’s new pay-per-click advertising model should finally put the much-hyped company on the path to profit. Social networking giant Tw…
It seems like ever since Paul Hogan told the world he would “put another shrimp on the barbie” we have been in a desperate and mostly unsucc…
Wesfarmers, Woolworths and Harvey Norman have once again emerged as among the nation’s top advertisers, but overall spending has dropped ove…
Sydney-based recruitment advertising firm TMP Worldwide has collapsed just months after winning four gongs at Fairfax’s Employment Marketing…
As some of the country’s best known brands prove over and over again, marketing mistakes can happen to anyone. Whether it’s an ill-devised c…
Like me, many small business operators would have clicked onto SmartCompany’s recent story about the proliferation of Australians using soci…
The founder and managing director of burger chain Grill’d, Simon Crowe, has been forced to apologise for a bungled two-for-one offer aimed a…
The online advertising industry continued to perform well during the past 12 months even though traditional advertising markets struggled to…
Social networking giant MySpace has introduced audio advertisements which users must listen to before browsing music for free. The ads,…
Tech giant Apple has told iPhone app developers they cannot create apps which use location-based advertisements. The company said it wi…
