In the run up to the Olympics there has been a spate of billboards from a group of artists working under the title “Brandalism”. The billboa…
In the run up to the Olympics there has been a spate of billboards from a group of artists working under the title “Brandalism”. The billboa…
This article first appeared on February 12, 2008. Dear Aunty B, My business is nearing 12 months old and I’ve learnt a truck load, parti…
This article first appeared on July 15, 2011. What constitutes ‘prior use’ of a trademark? I have applied to register a trademark in Aust…
The major purpose of a systematic staged lead conversion system is to be able to manage the progression of a sales lead through to a sale tr…
Tech publication ZDNet has shut its local sites, congregating its global divisions into a supersite that will publish a mix of global and lo…
Retail giant Target has unveiled its plans to market to five-year-olds in Australia, hoping to draw on the “pester power” of the tots by…
Fast food chain Subway has been forced to change the name of its “Chicken Fillet Sub” to a “Chicken Special” on over 1,300 menu boards aroun…
It’s hard to get someone to care about what you are doing, understand what you are doing or even know what promises you are making when you …
Social networking site Twitter has turned to television advertising, after figures revealed that only 15% of American internet users have an…
Facebook has been talking to the Federal Government about plans to let children under the age of 13 use its social-networking website, a mov…
A new bank advertising campaign is manna from heaven for bloggers. I tried to resist joining the fray, but then a friend asked me last week …
Facebook’s decision to test a new feature that would allow users to pay a fee to promote their posts has received a mixed response, with o…
