Posts tagged "advertising"

Cricketing legend Andrew Symonds has had his an advertisement referencing his infamous reaction to a streaker in 2008 pulled from the airwaves.

Today marks a new chapter for SmartCompany. Here's what we’ve done, why we’ve done it, and how we built it.

In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.

As Coles can tell you, in 2019 selling milk and bread is just as much a game of political science as economics or marketing.

So many businesses do elaborate pitches without researching the personal tastes of the client. This is a perfect example of what not to do.

Sportsbet engaged in sexist behaviour with its recent marketing campaign, the Ad Standards Board has determined in a recent ruling.

Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more. 

Kogan has changed the colour scheme of its website after one of its new competitors took issue with the business wading in on its side of the colour wheel.

Alarmingly, many marketers either don't know what human-centred design is and why it’s important, or simply consider it out of their remit.

Australia's advertising watchdog has unveiled its list of most complained about ads in the first six months of the year, featuring Maltesers and spooky pets.

Customers don't think about skills when making referrals, they only care about how much they like you, so focus on being likeable instead.

Aussie startup Citrus has locked in multi-billion dollar clients such as Coles and Ocado just 18 months after launching, eyeing off a $200 billion market.