Reading all the reports from the Dreamforce Technology and Social Media conference, recently held in San Francisco, the comments lead the wa…
Reading all the reports from the Dreamforce Technology and Social Media conference, recently held in San Francisco, the comments lead the wa…
Online advertising accounted for 3.7% of the US GDP in 2011, with two million people directly employed as a result of the sector alongside a…
This article first appeared on October 28th, 2011. I have a limited marketing budget and am weighing up how I should spend my money. W…
The Macquarie Radio Network has suspended all advertising on Alan Jones’ 2GB breakfast show as the fallout continues from Jones’ comments th…
Sponsors are jumping ship from Alan Jones’ radio show and the fallout could not come at a worse time for the beleaguered Macquarie Radio Net…
Businesses use “marketing” as a buzzword without actually understanding what it is, or how to go about it.
But successful businesses …
The Advertising Standards Board has found an advertisement on Shear Ewe Livestock Services’ Facebook page which depicts a man shearing a wom…
Dear Aunty B, I am head of our marketing department which, when I arrived, I thought was very well resourced with a nice budget. The proble…
The consumer watchdog has weighed in on the debate over false and misleading comments on brands’ Facebook pages, calling for a 24-hour tur…
The Advertising Standards Board’s stance on Facebook brand pages is “commercially unrealistic”, according to Foster’s, as advertisers push f…
Businesses have been told to monitor comments left on their Facebook pages, following a decision by the Advertising Standards Board which fo…
If you are reading SmartCompany a little more bleary-eyed than usual because you have been up late watching the Olympics, you are not alone….
