Samsung increased its advertising by a larger percentage than any other major US advertiser, according to new figures. The Ad Age figures…
Samsung increased its advertising by a larger percentage than any other major US advertiser, according to new figures. The Ad Age figures…
It isn’t very often an insurance company manages to win over the Australian advertising market, but AAMI has managed to do just this with …
Online retail giant Amazon appears to be on the verge of ambitious expansions into a range of markets, including online grocery retailing, c…
Miele has had to amend some of its advertisements after being taken to the Advertising Claims Board by its competitor Dyson. Dyson’s bee…
If you’ve been in business long enough, you will indeed know that timing is everything. Because no sooner than Part 1 of this piece …
“Advertising is the tax you pay for being unremarkable,” said Geek Squad Founder Robert Stephens. This is a true and significant statement …
It used to be oh so simple if you wanted to target your customer with your promotional messages. If you had a big budget, you did televis…
Smartphone and tablet chip giant Qualcomm is set to join PC chip maker Intel by taking the unusual step of using television advertising to p…
Twitter has announced it has signed a multi-year agreement with Starcom MediaVest Group (SMG) as part of a push by the social media giant to…
Nearly eight in 10 Australian small businesses are planning to devote more time to social media in the coming year, marking a radical turnar…
Permit me to state the obvious: people don’t always like negativity. There’s a reason Oscar the Grouch doesn’t get asked on many talk shows,…
AdWords is a huge product. Not only does it enable you to target people with ads on Google’s search engine when they’re looking for stuff, b…
