SmartCompany is hiring: Sales and partnerships manager
We are looking for an amazing brand partnerships manager to join our sales team as we prepare for a heavy period of new editorial launches.
This brilliant Flybuys ad is a reminder of how much advertising has lost its way
The new Flybuys ad unearths a universally human experience, then wraps itself inside a unique, culture-specific, heavily-branded, witty and crazily memorable musical expression.
Facebook just admitted to misreporting ad performance data. So, is it time for SMEs to “get creative”?
A coding error meant Facebook misreported ad performance data to advertisers for more than a year. What are the digital ad options for SMEs?
So far, there’s little reference to COVID-19 in this year’s Christmas ads: Here’s why
This year's Christmas ads so far have something in common: they do not say the 'c' word or address the pandemic too directly.
Five ways Australian businesses can continue to create content, pandemic be damned
Ensure your content marketing strategy keeps moving forward by leveraging these five COVID-19-proof content types.
This tech CEO is on a permanent digital detox, and thinks you should be too
Publift boss Colm Dolan is on a digital detox, meaning he doesn't check emails on his phone, receive notifications or work on the weekends.
Five white men walk into a bar: When it comes to advertising, ignore women at your own peril
The Western Australian government has launched a new Staycation campaign, and as far as advertising goes, it's a short-sighted flop.
One-third of the world’s leading CMOs are prioritising brand strategy amid the pandemic… and SMEs should be too
A chunk of the world's most powerful marketers have indicated that brand strategy is their number one marketing capability.
Why brands need to stop culture-jacking and just get back to good marketing
In 2020, many businesses have had to scrap their marketing plans and act reactively. But culture-jacking is never a good idea.
People are paying more attention to media than ever: It’s time to invest in advertising
Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.
Superyachts, a side hustle, and managing cashflow: Frankie Layton’s journey to creating sustainable laundry liquid brand The Dirt Company
After years of working in marketing and advertising, and exploring the impact of non-profit work, Frankie Layton founded sustainable laundry liquid business, The Dirt Company.
From banking to bedding, superannuation to shoes, startups are flipping marketing on its head
As a former brand strategist, I’ve seen brands afraid to take a risk and try something new, who end up boring their consumers.
