Posts tagged "advertising"

Paid advertising is becoming an expected facet of marketing strategies, leaving your brand at risk of falling behind if you don’t jump on the bandwagon. 

Concerns over the harm caused by misinformation on big tech platforms have been raised in relation to the COVID-19 pandemic, federal elections and climate change, among other issues.

Download this eBook to discover the guidance small businesses need to kick start their marketing efforts.

Social media posts by influencers may constitute marketing under new TGA guidelines if they mention any product claiming to ‘remove toxins’, ‘relieve pain’ or ‘reduce inflammation’.

Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind i…

VB has harnessed the power of nostalgia to create one of the most powerful piece of vaccination communication we've seen, writes Ben Birchall.

Australian advertising experts have praised a new Qantas ad that has many viewers longing to travel again, saying its message of hope is "exactly what we need right now". 

High profile members of the Australian advertising industry have teamed up to urge more Australians to get vaccinated by launching a creative campaign to counter concerns about the risks associated with the AstraZeneca COVID-19 vaccine. 

Australia’s financial counsellors have called the ad "disturbing" and "inappropriate", and have reported the campaign to Ad Standards in an attempt to have it removed.

The "Arm Yourself" campaign is a missed opportunity to alleviate fears and encourage a high uptake of the vaccine by Australians of all ages.

Your competitors are off balance and disrupted. Now is the time to strike, says Ian Whitworth, who launched his business before the GFC.