Posts tagged "advertising industry"

High profile members of the Australian advertising industry have teamed up to urge more Australians to get vaccinated by launching a creative campaign to counter concerns about the risks associated with the AstraZeneca COVID-19 vaccine. 

In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.

Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more. 

Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.

By Anthony Colangelo

As outrage erupts over another “awful, misogynistic” high-profile ad campaign, there are signs emerging that t…