Spready for it? Vegemite billboard for Taylor Swift shows Eras tour business hype
Launched just in time for Taylor Swift's arrival into Australia, a towering billboard formally welcomes the pop superstar on behalf of the Vegemite brand.
Stake, Airwallex emerge as Australian leaders in the Formula 1 sponsorship race
Melbourne-founded cryptocurrency gambling platform Stake.com is now naming sponsor for the storied Sauber outfit, which will go by Stake F1 Team through the 2024 and 2025 seasons.
Chicken-stealing skater and Diablo IV’s “hell”: 2023’s most complained about ads
Each year, Advertising Standards marks the end of the calendar year with a list of the ads it received the most complaints about in the past 12 months.
How staying nimble helped a small Melbourne agency beat the clock to produce an official FIFA Women’s World Cup trailer
High drama and last-minute heroics have come to define the FIFA Women's World Cup, both on and off the pitch. Just ask Melbourne creative content agency Monster & Bear.
Sold out in three minutes: How Aussie premium streetwear label Geedup is mastering the e-commerce drop
The latest clothing release from premium streetwear label Geedup sold out in just three minutes, following a separate $2.9 million release which showed how innovative labels are using limited releases to drive hype and overturn e-commerce norms.
“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup
An ad featuring the French women's football team has gone viral ahead of the 2023 Fifa Women's World Cup. We asked advertising experts why it works.
Blink and you’ll miss it: Melbourne startup’s F1 branding swapped out ahead of Australian Grand Prix
Despite shelling out for naming rights, Stake.com branding is unlikely to take prime position on the Alfa Romeo F1 team's cars or uniforms in the next few days.
To the male tech CEOs, stop banning us from advertising women’s underwear
Australian sustainable underwear brand Nala continues to be banned from advertising on some of the largest tech platforms in the world. It's had enough.
Nissan created a four-hour lofi YouTube ad and people actually love it
Nissan's marketing team just schooled us all with a four-hour-long lofi advertisement for its ARIYA EV that people don't actually hate.
The brands out to score a touchdown during the Super Bowl ad breaks
With the 2023 Super Bowl just around the corner, brands are teasing consumers with 15-second spots of what to expect on game day.
Three behavioural change trends ready to shape marketing in 2023
Tapping directly into unconscious behavioural biases allows business leaders, marketers and brands to anticipate how consumers will behave. With turbulent times ahead, knowing how humans operate is the only thing that will remain the same, says Dan Monheit.
Facebook, Instagram and TikTok come under the ACCC’s microscope as inquiry asks how small businesses engage with social media giants
The ACCC is investigating how tech giants like Facebook, Instagram and TikTok engage with commercial users and consumers alike.
