Pure-play online retailer Adore Beauty is ‘exploring’ bringing its brand “to life in a physical format”
E-commerce retailer Adore Beauty is considering what a physical retail store could look like from a brand awareness perspective.
Ten Smart50 success stories (and how you can be next)
Since 2007, the Smart50 list has showcased the 50 fastest growing SMEs in Australia. Here's a look at some Smart50 alumni who went from big… to even bigger.
Adore Beauty COO Sarah Mullen on how Australia’s beauty disruptor focuses on innovation
Adore Beauty COO Sarah Mullen returns as a Smart50 judge for 2022. Here, she shares tips gleaned from her own e-commerce experience.
Meet the guest judges: Smart50’s biggest panel yet
We were so excited to return to an in-person format for the Smart50 this year that we wanted to go big with our best judging panel yet.
Adore Beauty records $200 million in revenue for the financial year, with 60% attributed to its loyalty program
Speaking to SmartCompany Plus earlier this year about the loyalty program, senior loyalty and retention manager Miranda Bliss said it had "definitely exceeded all expectations".
Smart50 success stories: Some of our favourite winners and where they are today
While we wait to see what excellence is in store this year, let’s take a look at some Smart50 alumni who went on to go big.
Culture Kings CEO Simon Beard on the future of CX, and why retailers should always be ‘selling an emotion’
Creating a great experience is what brings customers back, and Culture Kings founder Simon Beard understands that better than most.
Behind Adore Beauty’s loyalty program helping drive $113.1 million revenue in just six months
Adore Beauty's loyalty program has grown the brand’s subscriber base by 200% over the past 12 months alone, and contributed to 18% revenue growth in the past six months.
Why the Adore Beauty and 7-Eleven coffee scrub collaboration is a genius marketing play
The coffee scrub collaboration between retailer Adore Beauty and 7-Eleven is surprising and delighting consumers. Here's why it works.
In conversation: Adore Beauty CEO Tennealle O’Shannessy and Klarna chief expansion officer Camilla Giesecke discuss innovation, setbacks and global growth.
"Our approach to innovation at Adore Beauty has been to seek to understand how beauty customers will be shopping in the next five to ten years. What will be their most important problems to solve? How are we uniquely placed to solve those problems?"
Adore Beauty’s plunging stock price caused a media war: Here’s what happened
Adore Beauty's has become the subject of a heated debate in the media, with the ABC's Media Watch and the Australian Financial Review on opposite sides.
Adore Beauty’s Kate Morris launches new private equity firm Glow Capital Partners
The growth equity firm will be launched with Justin Ryan, who has previously worked with Adore Beauty and was most recently at Quadrant Private Equity.