Why brands need to stop culture-jacking and just get back to good marketing
In 2020, many businesses have had to scrap their marketing plans and act reactively. But culture-jacking is never a good idea.
I just got back from a Google business-coaching program held at Google’s Sydney headquarters and I picked up a couple of really interest…
Airbnb has been forced to apologise for an ad campaign it ran in San Francisco that set out to instruct the city on how to spend the taxe…