Marketing

SmartCompany caught up with founder Amber Linz to get the story behind Zipr's switch to connecting brands with the right influencers.

UK singer Harry Styles wore a rogue Bunnings hat pegged in his direction at his concert in Melbourne. The hat is now going viral on TikTok.

Since committing to her bubble-tea cup business full time six months ago, Jolynn Beh has secured licencing deals with Hello Kitty, and one of Australia’s biggest TikTok stars. Here’s how she did it.

Dealing with unhappy customers — or deliberately incendiary trolls — can be a catch-22 for businesses. But instant commerce startup Milkrun has come up with a creative approach.

The new TGA influencer ruling effectively brings influencers in line with the rest of the industry regarding the advertising of therapeutic goods, writes Taryn Williams.

Wondering whether your brand should be on TikTok too? See how two very different companies are using it to grow their revenue.

After one year of bumper success the online marketplace Spend With Us reflects on how it helped 800 rural Australian businesses.

When the pandemic shut down her Pilates studio, Tamara Weston honed her camera skills and took her classes online. Here's what she learned.

A goal without a plan is just a wish, so here are seven fail-safe solutions for marketing yourself or your startup through social media.

The rapidly growing world of social media advertising is about to get a bit bigger, after Instagram today revealed it will begin inserting a…

A social media team member at British Gas has gained unwanted attention overnight after an awkward tweet that mentioned the one year anniver…

By The Bendalls Group chief executive Fi Bendall 

While Facebook still looks unassailable as the king of the social media world, Snap…