The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market…
The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market…
Your selling price can be based on value, or cost. Using a cost-based price structure is based on deciding on a gross profit margin th…
Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market rese…
Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the …
Email marketing is one of the cheapest and fastest forms of advertising available for start-ups, so it’s no wonder more businesses are loo…
It’s all well and good telling customers your business has a website, but much of your traffic will come from random users searching for a…
Your website is a key part of your online marketing plan. You won’t be able to start marketing online if you don’t have a “hub” to w…
Simply operating online isn’t enough to keep your business afloat. Now, businesses need to make a consistent effort to market their busine…
As a minimum, your website should contain basic information about your company including your name, products or services, contact informatio…
You first need to register a domain name, which can be done quickly and easily with any domain name registrar. Your URL should be the …
The most important part of managing your reputation online is keeping a good relationship with your customers. Anything you type or br…
Conversing with customers online is very different from talking or negotiating in a store. On the internet, users appreciate honesty, speed …
