Do investors prefer it if you nail down a very targeted, but small, niche of customers for your product, or demonstrate that it has wide pot…
Do investors prefer it if you nail down a very targeted, but small, niche of customers for your product, or demonstrate that it has wide pot…
Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointers …
Start-ups have been warned not to overlook the growing number of customers who use mobiles to access business’ websites, following a new p…
Is it worth writing a marketing plan/strategy even though I have little to no money to spend on big ads or marketing agencies? Asking a m…
This article first appeared on May 28th, 2012. Every day Old Taskamster walks to a lolly shop in the city. It’s one of those places…
Bigcommerce was created after the two founders met in an online chat room. Four years on, the Aussie eCommerce start-up has secured $35 mill…
As time goes on, technology inevitably improves. Business should move with the times and, therefore, move with technology. This seems like q…
Above: Shadow communications spokesman Malcolm Turnbull. After months of general barbs aimed at the National Broadband Network, the feder…
It’s often said that new entrepreneurial opportunities emerge from economic adversity, but it’s rare for hard times to explode an idea i…
As Australian Fashion Week starts today, research by business information analysts IBISWorld shows that overall revenue has declined for t…
Late last week, Old Taskmaster read some interesting research from BrandHook that shows 46% of our purchasing decisions are driven by habit….
Blogging is very important, but as a business owner what is even more valuable is evolving this into content marketing. The key to gradua…
