The worldwide market for smartphones hit a record 301.3 million units worldwide during the second quarter, according to the latest Worldwide Quarterly Mobile Phone Tracker.
To put the market size into perspective, the worldwide market for PCs stands at around 75.5 million units per quarter, meaning that there are now just under four smartphones sold each quarter for each PC.
The overwhelming majority of smartphones shipped worldwide during the second quarter ran Android, with the platform claiming 255.3 million units and 84.7% market share. This was up 33.3% from 191.5 million units and 79.6% market share during the same quarter a year earlier.
In a statement, IDC mobile phone team research manager Ramon Llamas says Android is making significant gains in emerging markets.
“During the second quarter, 58.6% of all Android smartphone shipments worldwide cost less than $200 off contract, making them very attractive compared to other device,” Llamas says.
“With the recent introduction of Android One, in which Google offers reference designs below $100 to Android OEMs, the proportion of sub-$200 volumes will climb even higher.”
Within the Android market, IDC previously released figures showing Samsung claimed a market share of 25.2% off 74.3 million units, down by 3.9% from 77.3 million a year earlier.
By comparison, Apple and iOS smartphones now make up just 11.7% of the market off shipments of 35.2 million units, with the company’s share of the market falling slightly from 13% a year earlier.
Meanwhile, Windows Phone shipments fell to 7.4 million units, down 9.4% from 8.2 million a year earlier, while BlackBerry’s fell a massive 78% from 6.7 million units a year ago to just 1.5 million.
This article originally appeared on SmartCompany.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.